About Us

Making gaming better since 1999

Making gaming better since 1999

ZAM Network was founded in 1999 with Allakhazam, the world's most popular Everquest guide, gaming wiki, and forums. With 250 million page views per month, Allakhazam pioneered the database style of gaming fansite, serving players comprehensive stats and easy-to-access reference guides.

Since then, ZAM Network has grown to become a leading gaming entertainment network that has always focused on "Making Gaming Better." We have the #1 community for World of Warcraft, Wowhead, as well as leading sites for League of Legends, Heroes of the Storm, and many other titles. ZAM also focuses on bringing the best gaming videos, event coverage, and personalities to millennial gamers.

With offices in Los Angeles and Palo Alto and staff all over the world, we reach over 20+ million gamers every month. And we're still growing!

ZAM Network is a Tencent Company

Our History


Allakhazam Founded

Company founded as Allakhazam with Everquest game guide, wiki and forum.


Visitors Increase

10 million monthly visitors.


New Sites Added

MMOUI and FFXI Allakhazam launch.


Alexa Top 1000

Thottbot launches becoming a top 1000 Alexa ranked site.



Allakhazam acquired by IGE. Allakhazam is renamed ZAM Network. Combined traffic makes it a top 100 site on the internet.


Wowhead Acquired

Wowhead acquired, and becomes the worlds largest World of Warcraft community with a top 1000 Alexa ranking.


New Sites Added

Torhead and TF2Outpost launch. ZAM starts Youtube channel.


Lolking Acquired

LOLKing is acquired and DayzDB launches. Tencent acquires ZAM Network


More Sites Added

ZAM acquires TF2Outpost and Noobmeter. Hearthhead launches.


New Sites Launched

ESOhead and Minion client launches.


More Sites Added

ZAM acquires Hearthstone Topdecks and HOTS Logs. Wowhead remains a top 500 Alexa ranked website worldwide. ZAM expands into social video.


Zam Grows

ZAM grows to a network with a reach of 15MM+ users.

to the present