Arena.net likes raising the bar.
You probably knew about the beta weekend coming up for Guild Wars 2. But what you might not have known is what's going to be in it. Arena.Net has broken all the new content down - including the previously mentioned Ascalonian Catacombs, Gendarran Fields, and World vs World. But what's cool is the Mystic Forge's new item trade-in system, automated PVP tournaments, more polished combat, UI improvements, and lots more.