ZAM Launches ZAM.com to Provide Largest MMO Gaming Information and Community Site

LOS ANGELES, CA – Mar. 2, 2009 - ZAM, LLC, the internet's largest community of Massively Multiplayer Online (MMO) gamers, today announced the launch of  www.zam.com, a new portal for general MMO gaming news, data, forums and content.  The new site will give users access to all of the properties in the ZAM family of sites: Wowhead, Thottbot, Allakhazam and MMOUI, as well as provide a single location for industry leading news, interviews and pertinent information about upcoming titles.

Allakhazam.com, the company's original site, which was the backbone for ZAM.com, celebrates its 10th anniversary this year.  "I am really proud of what the site has grown up to be," said Jeff Moyer, ZAM President and founder of Allakhazam.  “ZAM.com represents the next step in the evolution of the site I founded to cater to MMO gamers.  Now, with the collection of great sites and the new portal, we are ready for the next generation of gamers and are excited about the opportunities as the industry expands.”
New features on the site will include:

• Brand New Overall Look & Feel
• Easier Searching and Sorting of Content
• Easy Access to Wowhead, Thottbot, MMOUI, Online Gaming Radio
• Complete Image Uploading System

ZAM.com is also the engine for coverage of new game releases, as well as revamping and improving the functionality for some of the classic titles.  In April, the company will launch a brand new version of its long-running EverQuest II site, which will include enhanced navigation and data. ZAM, in partnership with Sony Online Entertainment, is also offering some exclusive features, including access to auction data in a direct feed from the game.

In addition to the upcoming launch of the upgraded EverQuest II site, gamers of all tastes will still be able to obtain information on the most popular MMOs on the market. ZAM.com boasts a popular trio of World of Warcraft sites in Wowhead, Thottbot and Allakhazam that contain detailed databases and wikis of items, events, quests and more, as well as popular forums teeming with an active community of players. ZAM's other gaming sites host similar tools for MMOs such as Final Fantasy XI, Warhammer Online, EverQuest, Legends of Norrath, EverQuest Online Adventures, EVE Online, Lord of the Rings Online, Star Wars Galaxies and Dark Age of Camelot.

With so many MMOs on the market, ZAM.com helps gamers stay informed of their options by keeping track of the titles in a games list. Every game, from ones requiring paid subscriptions to those that are free-to-play or browser-based, is updated with the latest news, screenshots and media for that title. The ZAM team also provides in-depth details on games in development, from concept to testing to launch. From gaming news to databases, the updated ZAM.com is the only stop necessary for players of any title.

There is no charge to use the ZAM family of sites; however, premium subscriptions are available for $3 per month for users who want access to additional features.


About ZAM
ZAM Media operates the largest and longest running sites dedicated to information and community for the Massively Multiplayer Online gamer.  Its first site, Allakhazam.com was founded in 1996 and serves as the backbone for its community.  ZAM, LLC was formed in May of 2006 and has enjoyed success as the leader in the MMO information space.  The ZAM family of sites covers more than 250 titles, such as World of Warcraft, EverQuest, Warhammer and Final Fantasy XI.  ZAM strives to deliver the most engaging sites, message boards and community tools.  They are currently serving over 680 million page views a month and are enjoying almost 22 million uniques across their sites, according to January ’09, Google Analytics.  ZAM is privately owned and continues to put resources behind its content and technology initiatives to maintain its position as an innovative industry leader.  With offices in Los Angeles, the company maintains a large distributed network of contributors around the country and globe, favoring expertise and dedication above location.  The company’s  backers include Goldman Sachs and Oak Investment Partners in addition to others.

About Sony Online Entertainment
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX; Seattle, WA; Denver, CO; Tucson, AZ and Taiwan, SOE has an array of cutting-edge games in development.


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