I'm one of the founders of Chocobolicious, which has a cheerfully bright yellow color Sure, I 'Shelled (haha, see, I don't just save my terrible jokes for /l chat!) out the Gil for that strange little item on the docks of Windurst, but I don't consider myself "the leader". Everyone who's a part of it is encouraged to take a lead in making it a friendly, productive group.
We also have ChocoCorp, colored similarly to the main Linkshell. This one is rarely used, only for discussions between Chocobolicious Lead WARK-ers/Pearlsack holders/officers.
This summer, we started ChocoPortal. It's "gysahl green" and closely resembles the hue of our good friends, DragonsSpirit! This is a 'meet-and-greet' Linkshell to which current members can sponsor hopeful members, and everyone can get to know one another before new members join the main Linkshell.
It sounds like a lot of beaurocracy, but really it's a very casual Linkshell. We help one another (and others) towards goals, but it's the desire to have some fun in Vana'diel that really drives things more than advancement.
I also hold dear to me Pearls for SOBSuperheroes (once purple-ish, now nice and pearly white) and Atlantis (a deep purple color). If I didn't have such a happy home in Chocobolicious and wasn't always seeming to be on the run when I manage to get online, I'd be sure to visit the great people in these 'Shells more often.
OH, and Frellu, Soshanna has a special place in her heart for Chino, the first adventurer who showed her some care and some direction in Vana'diel. /cheer Fate!
More info of our group can be found in the public section of our always-evolving forums at www.ifeelhappy.com/ffxi--special thanks to our forums-master, Landstalker!