First, there is no sarcasm at all in this, so turn off the detectors now, I am very happy about the love that XI's getting!
I am however amazed they're spending all this time and effort on some aspects of the game, the UI in particular. Given that anyone who's played it for more that a few months has come to at the least accept the 'legacy' nature of the UI and mechanics surrounding it .. personally I came to really like it .. I wonder what SE's motivation is for 'updating' it to something more modern.
It's one thing for them to do all the content changes and new game systems and their continued work on more end-game stuff, that I can see is something that readily translates into retained or even new players and more Yen into the coffers (which are under great strain from FFXIV I presume) but something like a re-worked UI and graphics rendering would, to me, seem to be far more difficult to see on a balance sheet.
Yes, improved presentation will help to attract new players I assume, but I really do wonder what sort of numbers of gamers who haven't played XI by now will ever take a look at a game approaching its 10-year birthday, in comparison to bright young things such as SW:TOR, maybe GW2, Rift or slightly older ones like LOTRO, and even the 800lb gorilla from Blizzard.
I have to say that all this new energy they have been throwing at XI for the last many months makes me really sad they didn't adopt this new 'open' and 'player friendly' approach many years ago: seems the train-wreck of XIV was needed to wake them and realise their original "STFU and love what we give you" approach to player concerns was counter-productive and probably lost a good number of players for good.