Detailed Advertising Specifications

Display Ads

Creative Name	Ad Size	Hosted Max File Size	Animation	Accepted Formats
Leaderboard	728x90	30kb	Yes	SWF, GIF, JPEG, Rich Media
Wide Skyscraper	160x600	30kb
Medium Rectangle	728x90	30kb
Expandable Leaderboard	728x90; expands downward to 728x300 max	30kb	Yes	Rich Media
Expandable Wide Skyscraper	160x600; expands left to 300x600 max	30kb	Yes	Rich Media
Expandable Medium Rectangle	300x250; expands down and left to 450x350 max	30kb	Yes	Rich Media
Video	300x250 embedded, user initiated	1mb	Yes	SWF, FLV

General Advertising Guidelines

Prior to submission creative should be tested for stability across all browser platforms.
All creative is subject to approval by the publisher.
All creative is due to ZAM Network five business days prior to campaign start.
Creative links must be active upon submission
Animations or loops must not run longer than 15 seconds and/or a total of three rotations.

Rich Media Guidelines

Do not use HTML, BODY, and HEAD tags within the code.
Images should be hosted locally whenever possible. Nested tables are not recommended.
FORM tags should appear outside of TABLE tags.
Any interactivity, including expandable banners and streaming audio/video, should be user-initiated, unless otherwise approved.

Third-Party Rich Media Guidelines

Ad production cannot guarantee that click-through data will be tracked for all of the Rich Media Technologies that are third-party served.
All third-party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information.

Flash Version 6 Submission Guidelines

Flash creative should be submitted in the .swf format.
All Flash creative must be submitted with a backup GIF/JPEG creative (this file will display for users who don't have the flash plug-in installed.)
A close button must be included and added to root level or level zero.
A clicktag should be added to the button.
The URL must not be coded into the clicktag because AdvertPro cannot count clicks if the .swf file has the URL.
The clickTAG is case-sensitive in Flash Version 6 and above and must be "clickTAG".
For other versions of Flash, please see this information: Designer's Guide: Building Flash Banners with Tracking Capabilities

clickTAG Coding Instructions

Note: clickTAG is case sensitive.

Example of what the finished button script will look like:

on (release) {
getURL(clickTAG, "_blank");
}

Skin files must be the exact width and height of the template provided. They do not need to take up the full space.
All skins must fade to black at the bottom and sides, EXCEPT for Thottbot which should fade to white.
The compressed JPEG skin file size cannot exceed 300k. It is prefered that the client send the PSD version of the skin for ZAM to compress and check for any necessary fixes.
Please submit skin 5 days prior to the launch date.